{"id":1615,"date":"2025-09-09T21:17:54","date_gmt":"2025-09-09T17:17:54","guid":{"rendered":"https:\/\/consultordigital.cl\/academia\/?p=1615"},"modified":"2025-09-09T21:17:54","modified_gmt":"2025-09-09T17:17:54","slug":"katseye-y-gap-mis-jeans-son-mejores-que-los-tuyos","status":"publish","type":"post","link":"https:\/\/consultordigital.cl\/academia\/2025\/09\/09\/katseye-y-gap-mis-jeans-son-mejores-que-los-tuyos\/","title":{"rendered":"Katseye y GAP: mis jeans son mejores que los tuyos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Por Alonso Le\u00f3n Castro<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/consultordigital.cl\/academia\/wp-content\/uploads\/2025\/09\/GAPBETTERINDENIM.webp\" alt=\"\" class=\"wp-image-1623\" srcset=\"https:\/\/consultordigital.cl\/academia\/wp-content\/uploads\/2025\/09\/GAPBETTERINDENIM.webp 1000w, https:\/\/consultordigital.cl\/academia\/wp-content\/uploads\/2025\/09\/GAPBETTERINDENIM-300x150.webp 300w, https:\/\/consultordigital.cl\/academia\/wp-content\/uploads\/2025\/09\/GAPBETTERINDENIM-768x384.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Luego de la controversia ocurrida en agosto por el comercial de <strong>Sydney Sweeney<\/strong> para <strong>American Eagle<\/strong> y un juego de palabras que se entend\u00eda como una alegor\u00eda al racismo y a la supremac\u00eda blanca (entre genes y jeans, que tienen una pronunciaci\u00f3n similar en ingl\u00e9s), la nueva sensaci\u00f3n grupal del pop, <strong>Katseye<\/strong>, supo aprovecharse de esto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reconocidas por \u00e9xitos como <em>Gnarly <\/em>o <em>Gabriela<\/em>, las chicas de <strong>Katseye <\/strong>se atrevieron a colaborar con la marca <strong>GAP <\/strong>para unirse a la discusi\u00f3n y dejar un comercial que quedar\u00e1 para la posteridad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el video, llamado <em>Better in Denim.<\/em> (Mejor en Mezclilla), ya acumula m\u00e1s de 20 millones de visitas, en el cual se utilizan todas las capacidades de baile del grupo con una coreograf\u00eda que ya ha sido recreada por miles de fans en plataformas como <strong>TikTok <\/strong>o <strong>YouTube<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfY c\u00f3mo se relaciona con Sydney Sweeney?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lo curioso del anuncio, es que Katseye baila al ritmo de <em>Milkshake<\/em>, de <strong>Kelis<\/strong>, para la cual fan\u00e1ticos notaron que se desaf\u00eda el comercial de American Eagle con las letras <em>It&#8217;s better than yours<\/em> (Es mejor que el tuyo).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expertos la han categorizado como una \u00abclase magistral\u00bb de c\u00f3mo realizar un anuncio y tomar varios elementos para contribuir a la cr\u00edtica social en un entorno marcado por las controversias racistas en el occidente. Katseye, adem\u00e1s habiendo ganado un <strong>MTV Video Music Award<\/strong>, sin duda est\u00e1 en su mejor momento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visita el comercial a continuaci\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Better in Denim.\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/IwzF26o0AuU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Alonso Le\u00f3n Castro Luego de la controversia ocurrida en agosto por el comercial de Sydney Sweeney para<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"saved_in_kubio":false,"_eb_attr":"","footnotes":""},"categories":[161],"tags":[],"class_list":["post-1615","post","type-post","status-publish","format-standard","hentry","category-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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